NYCO joins industry initiative HolyGrail 2.0
Since the beginning of the year, NYCO Flexible Packaging has been a member of the cross-sector industry initiative HolyGrail 2.0. The aim of this pioneering project is to mark packaging using digital watermarks, thereby simplifying machine sorting for recycling and recovering high-quality recyclate. This is intended to accelerate the development of an efficient circular economy.
Packaging materials are valuable materials that should be kept in the cycle. For plastics, this is even a must, because the European Union has stipulated in its plastics strategy that by 2030 only plastic packaging that can be reused or recycled may be put on the market.
Digital watermarks are invisible barcodes that are printed on the entire surface of the packaging. They provide information about the contents, packaging material and origin. All along the value chain, they open up completely new possibilities - from production to logistics, storage, purchasing, checkout and recycling, important information can be stored and read via software. The previously laborious and time-consuming sorting of different packaging materials is thus simplified. Especially in the plastics sector, where more and more packaging made of mono-material is being used instead of composite solutions, this system opens up new opportunities..
More than 100 leading industry companies belong to the initiative and are pooling their knowledge under the leadership of the European brand association AIM (Association des Industries de Marque) to push this promising approach.
NYCO's involvement in HolyGrail 2.0 is a further focus on sustainability. Last autumn, the Swiss company from Kirchberg won the Swiss Packaging Award in the sustainability category for its 20-my PET film, which makes significant savings in the use of materials. NYCO succeeded in halving the film thickness without compromising quality. Another starting point is the development of high-quality recyclable packaging made of mono-material.